These headlines might be great for bored, entertainment driven web surfers, but if you have a commercial, or charitable online presence, your job is to connect your visitors with the information they want as quickly as possible. However, there's a growing frustration with teaser click-bait, as its called. Otherwise, they wouldn't be so popular online. Obviously, people do click on teaser headlines. Hiding the content and expecting people to click through to read. Instead, it lets people know that they're in the right place and encourages them to learn more details. Righting informative headlines doesn't stop people from clicking through to read more. For instance, in lists of similar articles. Remember, too, that headlines text may well be seen by users on its own, separated from the content. Good headlines should sum up the content in just a couple of words. That is, headline text, should describe what type of content people will find on the page. Of course, it's up to you to use good text in these locations in order to make the sign post text truly useful. Obviously, because of the way they're formatted, headings, summaries, and link text all have the ability to be good sign posts. The things that catch their attention are the sign post text. Then, they scan down the left hand side of the page, moving in across the page from time to time to read things that catch their eye. They start by reading across the top of the page content. People read online content in an F-shaped pattern. Often, the best sign posts are headings, subheadings, article summaries, and link text. Obviously, we don't often find actual sign posts online, but certain types of texts can easily serve the same purpose. Online, just like in real life, your visitors use sign posts to point them in the right direction.
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